June 18, 2011

Video | Miromoda 2011

The 2011 Miromoda fashion awards competition just wrapped up, and videos from the Maori fashion event are slowly being posted.

Here's one showing Maori fashion designer Johnson Witehira explaining the concept behind one of his designs in the T-Shirt category of the Miromoda Fashion Awards Design.

MIROMODA - The Indigenous Māori Fashion Apparel Board (IMFAB) was founded in 2008, as a non-profit organisation, instituted to advance the quality status of Māori fashion design and to raise its artistic and professional standards. Miromoda also aims to define a code of ethical practices of mutual benefit in public and trade relations and, to promote appreciation of the fashion arts through leadership in high quality, authenticity and aesthetic discernment.

Mission Miromoda is committed to nurturing the development of the Māori fashion industry’s future designers

"Miro" is the technical term for twining muka fibres in traditional Māori weaving. "Moda" is Italian for Fashion.