February 15, 2011

The West is Dead Partners with Native Tribes

Ethical denim brand, The West is Dead, has turned its attention to land preservation and the restoration of the bison to the American West.

Produced in Los Angeles, The West is Dead was begun by Kaelen McCrane and Will Cheng. The brand has partnered with 53 Native American tribes to bring back the stock of bison to normal levels. The label will partner each year with organizations who they feel embody their beliefs and goals in protecting and restoring 'the wild west' by donating a percentage of their profits to these organizations, but also by creating public awareness.

The West is Dead focuses on the highest available quality of fabrics and hardware that are also earth-friendly.

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