March 22, 2010

Video | GUESS Goes World Tribal

In January GUESS unveiled its "Global-Inspired Collection" - Spring/Summer 2010 Collection for Men & Women. They state,

"The GUESS spring/summer 2010 collection for men and women is all about world tribe, incorporating design techniques from the GUESS American heritage, as well as Asian, African, Japanese and Moroccan cultures. While still maintaining the GUESS rocker roots with the denim collection, the overall vibe of the collection moves into multi-cultural territory, with its use of allover prints as well as placement prints.

The womens collection for spring is broken into two main stories: Silk Road, which encompasses the eastern influences, and Tribal Lounge, which expresses itself through the bleached out colors and desert patterns. Batiks, pigment dyes and ombre techniques incorporate all of the ethnic influences seen throughout the mens and womens collection. Metallic embellishments are displayed with warmer finishes giving a more antiqued look. Western and Safari stories are also seen throughout the womens collection in the guise of cotton plaid shirts and dresses, as well as the presence of snake, zebra and non-traditional leopard prints and abstract geometric prints, mixed with army green cargos and lightweight outerwear pieces. Denim is updated with leather trim back pockets, new stitching techniques and spray paint techniques that can be seen in a variety of styles including skinny jeans, jumpsuits, cuffed boyfriend jeans and shorts. The summer collection maintains the same level of multi-culturism seen throughout spring, while bringing the travels to the Americas. Native American and Western influences are brought to the fashion forefront. Peasant blouses, plaids and floral ditsy prints are paired with light washed denim and paint splattered jean styles adorned with vintage inspired details.

The mens collection for spring is really all about prints shown in a subdued manner. The mens team continues to take design cues from the Americas, a trend also seen in the fall / holiday collections. Denim continues to be offered in a broad variety of washes from clean to destroyed, incorporating innovative techniques using embroidery, patching and stitch details. For summer, multi-cultural influences are seen in the masculine floral prints and Asian and Moroccan inspired prints that adorn the t-shirts, as well as the knits and woven tops. The graphics continue to be toned down and incorporated onto various wash and dye techniques. The most directional styles continue to be the Lincoln and Skinny fits."

and here's some behind the scenes footage, if you're into watching boys frolic like I am: